About Furniture Product Consumer Groups(1)

The new generation

Keywords: intelligence, personalization, cost-effectiveness

The new generation is not just satisfied with basic smart home functions. They welcome the integration of more high-tech products, such as furniture with health monitoring functions or home systems integrating artificial intelligence. This generation of consumers has a higher interest in smart home appliances and home automation systems, such as using smartphones or voice assistants to control smart lighting, smart security, and temperature control systems at home.

They pursue personalized home spaces that include custom furniture and personalized interior design services to reflect their unique lifestyle and style. They pay attention to the design and beauty of their homes and tend to choose home decorations and furniture that are both fashionable and personalized to show their taste and attitude toward life. Compared with the mature age group, the new generation prefers novel and unique design concepts. They are more willing to try avant-garde and creative home products to express their concern for fashion and trends.

At the same time, young people are price-sensitive due to cost of living pressure and economic considerations. They are more inclined to buy cost-effective products, compare prices from different brands and retailers, and look for deals and discounts.

The new urban middle-class

Keywords: exquisite life, quality consumption, green environmental protection

The new urban middle class pursues a home environment that is both comfortable and stylish, and improves the quality of life through exquisite interior design and exquisite furniture. They may pursue a simple, elegant decorating scheme while focusing on personalized elements such as artwork, artifacts or custom furniture to express their taste and uniqueness.

With the enrichment of life experience and experience, the new urban middle class has gradually shifted from brand consumption to quality consumption, focusing on the combination of practicality and high-end quality, highlighting the durability of products and the high-end sense of materials. They prefer to choose home products that use high-quality, natural materials, including solid wood furniture, natural stone countertops, high-quality leather, etc., to ensure that the products are of excellent quality in terms of appearance and longevity. In addition, they are more likely to purchase products that have undergone durability testing and design considerations to ensure that the product can maintain a high level of performance during use.

Attention to social responsibility and environmental protection is also one of the manifestations of the new middle class in home quality consumption. They may be more willing to choose products that use environmentally friendly materials and sustainable production methods to create a healthier and sustainable living environment.

Generally speaking, the new urban middle class emphasizes high-standard requirements for materials, craftsmanship, design and functionality in terms of home quality consumption. What they pursue is not only the quality of the product itself but also a comprehensive experience in terms of reputation of cooperation with the brand, after-sales service, etc.